Ferdinand Magellan's fleet called it the "Land of Promise" and many visitors since have commented on its Robinson Crusoe-like charm. This cluster of awe-inspiring mountainous islands accounts for approximately 1,780 of the Philippines' total 7,107 islands and is the nation's jewel in the crown. Nestled in the South China Sea stretching from the Mindoro Strait to the tip of Borneo, Palawan is among the most bio-diverse regions in all of Asia, and is a key driver of the Philippines' burgeoning environmental tourism industry. With over 2000km of coastline and approximately 1.5m hectares of rugged topography and lush rainforests to explore, this unique area is a must-see for adventure sports fans and nature-lovers alike. Infused with a culture of sustainable development, Palawan is set to become not only the premier island destination in South East Asia, but perhaps even a model for eco-tourism worldwide.